I began my career in graphic design, earning my degree in 2003, but quickly discovered my true passion in the world of email marketing. For the past 10+ years, I’ve specialized in helping e-commerce brands grow through strategic email campaigns that combine design expertise with data-driven results.

My background in graphic design gives me a unique edge—I not only build strategies that convert but also create beautifully designed campaigns that stand out in a crowded inbox. Over the years, I’ve studied, tested, and refined email marketing practices, developing a deep understanding of platforms like Klaviyo and Shopify and how to leverage them for maximum impact.